Kassandra Ladas
I’m Kassandra, a marketing and communications professional with more than a decade of experience across education, music, luxury retail, hospitality and tourism. Throughout my career, I’ve developed a broad and adaptable skill set spanning marketing strategy, brand development, digital marketing, content creation, communications, campaign management and creative direction.
My approach combines strategic thinking with strong creative execution, allowing me to take projects from initial concept through to delivery while keeping audience, brand and business objectives at the centre. I enjoy uncovering what makes a brand, organisation or idea distinctive and finding thoughtful, engaging ways to communicate that across both digital and traditional channels.
This portfolio offers a snapshot of my experience, the projects I’ve helped bring to life and the results achieved along the way. It reflects the versatility of my work, my ability to move between strategy and execution, and my commitment to creating considered marketing that is both visually engaging and commercially effective.
Branding & Design
Market Research
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Research designed to turn information into direction.
My experience spans market analysis, competitor research, audience insights, customer behaviour and opportunity mapping, with findings used to inform real business decisions, from launching new locations and physical storefronts to expanding service offerings, developing new products and identifying opportunities for growth.
Rather than research for research’s sake, the focus is always on translating data into clear, practical recommendations that help shape what comes next.
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Market research should do more than sit in a report. My work focuses on turning audience, competitor and market insights into clear opportunities for growth, with research used to inform business expansion, new service development, campaign strategy and customer acquisition.
New Market Expansion
A competitor and market analysis informed the decision to open a new branch, which went on to achieve the highest intake across the organisation’s existing locations.New Service Development
Research informed the creation, positioning and marketing of a new service offering, contributing to a 25% increase in sign-ups each quarter.Audience Growth
Following a detailed demographics report, I developed a targeted email acquisition campaign and giveaway strategy for an established 10-year-old business, resulting in a 143% increase in email sign-ups. -
Our analysis demonstrates actionable insights, enabling organisations to Research is only valuable when it helps shape the next decision. Findings are translated into clear, practical recommendations, whether that means identifying a gap in the market, refining an audience, validating a new offering, informing a launch strategy or uncovering opportunities for growth.
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Competitor analysis
Demographic research
Audience profiling
Market positioning
Pricing analysis
Customer behaviour
Trend research
Opportunity mapping
Campaign analysis
Website Development
SYNERGY POOL & SPA REDESIGNClient: Synergy Pool & Spa
Year: 2026
Platform: Squarespace
Project: Website Redesign + Migration
Scope: UX, Web Design, SEO + Analytics
Custom Features: Custom Code + Embedded Widgets
A complete website redesign and platform migration, created to give Synergy Pool & Spa a more refined, contemporary digital presence.
The original colour palette was retained and elevated, while the overall design was simplified to let the quality of the workmanship and project imagery lead. The site structure was also reworked to create a more intuitive user journey, with stronger calls to action introduced throughout.
SEO, analytics and performance tracking were integrated behind the scenes, creating a website that not only looks more considered, but works harder for the business.
LONGVIEW VINEYARD REDESIGNClient: Longview Vineyard
Year: 2025
Platform: Squarespace
Project: Website Redesign
Scope: UX, Web Design, Copywriting, SEO + Content
Custom Features: Automations, Integrations + Ongoing Website Management
A complete redesign of Longview Vineyard’s website, created to make the experience more intuitive while better showcasing the breadth of the brand beyond wine.
The new site places greater focus on Longview’s wines while creating clearer pathways through its cellar door, accommodation, day spa, weddings, events and experiences. Copywriting, metadata, alt text, SEO and automations were developed throughout, creating a stronger and more considered digital foundation.
As an evolving hospitality and wine brand, the website is also managed and updated regularly to reflect new vintages, wine releases, awards, events, offers and seasonal experiences.
ENCORE MUSIC COLLECTIVEClient: Encore Music Collective
Year: 2024
Platform: Squarespace
Project: New Website Build
Scope: UX, Web Design, Copywriting + Organic SEO
Custom Features: Enquiry Forms + Ongoing Website Management
A new website created for Encore Music Collective, with a brief centred on elegance, timelessness and ease of navigation.
The site was designed to clearly showcase the breadth of entertainment services while creating a refined and cohesive digital presence for the new business. All website copy, service pages and enquiry forms were developed as part of the build, alongside organic SEO foundations to support discoverability.
The website continues to be maintained and updated monthly, allowing services, imagery and business information to evolve alongside the brand.
Art Direction
While working as Marketing Manager at Cassandra Mamone Jewellery, I led the development and execution of the marketing campaign for the Dream a Little Dream collection. My involvement began with naming the collection and developing the creative concept and narrative that would shape the campaign and accompanying photoshoot.
From initial research and concept development through to final execution, every element was carefully considered to ensure a cohesive and elevated result. I managed the end-to-end production process, including model selection, photographer and videographer coordination, stylist selection, location scouting and overall photoshoot direction.
The project brought together strategy, storytelling and creative direction, transforming the initial concept into a fully realised campaign that reflected the identity and aesthetic of the collection.
Content Creation
In every role, I have been responsible for creating meaningful content that is in line with each brand's aesthetic and sales objective. It is imperative that while creating content, each business is showcased in a way that best represents their ethos and speaks to their target audience. Although the finished product is primarily visual, I have dedicated many hours of planning and researching to ensure an elevated result.